Selling Quality Locks

Ask your customer “Are you comfortable with a lock where the keys can be made anywhere, and the lock can be picked or bumped by anyone who watches YouTube? Or would you rather have a lock that has to be destroyed to gain entry?

I did a poll once where I asked my customers if they would rather have a regualr lock or a pick resistant lock (that might have to be damaged to gain entry), and they almost always said they’d rather have to destroy the lock and be secure than have one that was easy to get into.

  I was surprised by the ‘destroy it’  ratio.  “I would rather pay for the security of knowing I’m secure”  was the overwhelming consensus.

Here are some other very helpful sales techniques. “Triplicate of Choice”, “Reduce it to the Ridiculous”, and “Tactile Selling” (using the LocksetBlocks[.]com “Viewport” for deadbolts and cylindrical locks.